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Assam’s first 24x7 news channel launched

News Time Assam, the first 24x7 news channel of Assam was launched in presence of Rose Valley Group Chairman-cum-Managing Director, Gautam Kundu, channel’s Chief Editor, Pratap Bordoloi ,Rosé Valley Group Director, Shivomoy Dutta and Soumendo Das, Business head of Brand Value Communication Ltd, who briefed the media persons on this occasion.

With its signal tested two weeks back, the project has been completed in six months with all the permissions from the Central and State governments. The channel has begun with a motto to uplift the aspirations of the rural people, With its launch the News Time Assam has become a major player as a media organization in the North East as recently there has been an increasing demand for factual, impartial and analytically presented news with all round social, economic, political content. Being a 2-hours channel the News Time Assam, has already become unique in its league, he said.

The USP for the channel is its fair and balanced sensitively treated news with creative and original programming. It will be a mirror to the rich traditions and cultural heritage of the people in this region, particularly that of its various ethnic groups. The channel will also organize educational competitions with awards, reality shows, promote scholarships and customer care oriented programmes to attract viewers.

News Time Assam, released its first publication on the history and trends of regional politics in Assam at the event and would be bringing out more publications covering various topics. Its entertainment will be news based i.e. Infotainment. It is not a mascot for any party. It has a vision of harmony and will go to any length to be neutral in reporting news which would be in the interest of an undivided Assam, he said.

Brand Value Communications Ltd, is the latest feather added to the Rose Valley Group. It has been dedicated towards media business by launching television starting with a 24-hour audio-visual entertainment channel in August 2009 followed by News Channel, Music Channel. About the Rose Valley Group he said that it has expanded its’ footprints to cover multiple verticals and is poised to service the needs of the modern customer. It’s a fast growing business conglomerate with more than ten thousand employees. The group has proved its unmatched capabilities in leveraging diversity in business, ranging from insurance to housing finance, from real estates and construction to chain of hotels, resorts and shopping malls, from amusement parks to manufacturing of fast moving consumer goods and from film production to operating TV channels. With proven excellence in performance in all the sectors within the business group Rose Valley presently exists in 27 states that are monitored by 15 regional offices and having more than 500 branches across the country, he said.

Author info

Daya Nath Singh's picture

Journalist; Guwahati Press Club office Secretary


Utpal Deka's picture

Is it available only cable or any dish(Airtel,Dish TV,etc)
purna bikash bora's picture

imran shah's picture

very gud... we want to see news time will touch the sky... with the full hopes...& we want hindi news channel( news time hindi soon...)
Soiadur Rahman, Nagaon,gamariati's picture

We are proud of this chennel. I hope that "NEWS TIME" Solved the mejor problem of Assam...
deiji medhi's picture

very good
A.F.tanveer,siliguri's picture

very good hope people also like this channel.
tanveer siliguri's picture

Good news for assam hope so people also like this.
Kuldeep Buragohain's picture

Very nice. Good news for Assam and Assamese People also.
Pankaj Baishya's picture

Its gud but hv 2 develop their programme composition of shots.etc
panakj das's picture

very good step towards progress
Haridhan Bezbaruah's picture

Very good steps for Asom,
Munna's picture

Aap Log badhiya kam kar rahe ho kripya ye Chanel. DISHTV, par uplabdh karwaiye
Anjan Das's picture

Chanelto vaal lagise.... Big TV t ketiya aahiba..
sailesh kumar choubey's picture

it is expected this new channel will render its service as media not as Radia
Apurba Talukdar's picture

Ramakrishna Talukdar r interview sai bhal lagil, agaloi aru tekhetok ei channel r jogedi dekha powar akhare....
Suman Paul's picture

Perfectly fine news channel
Farhan's picture

very good hope people also like this channel..... Plz give this channel on dishtv...
Prashanta Saha.'s picture

Its A Awesome News Channel. And It Will Be The Best News Channel Of Assam. We Welcome News Time Assam With Our Pure Heart. JOI AAI AXOM JOI NEWS TIME ASSAM. Warm Regards Prashanta Saha Tinsukia {M}- 9706467985
Rajib Hussain's picture

Hope it will help in creating a peacefull assam.
Surajit's picture

fantastic, new steps for assam in media. News time channel tu sundirect dth ot upalabdha hobo ne.
sibotosh's picture

Yes it is a good news channel...and independent channel as off now we have seen. Gud Luck.
Pranjit Mahanta's picture

Asom'r news chanel homuhor vitorot NEWS TIME ASSAM u hoise eta ullekh juiggo news chanel. Moi akha korisu j ai2 chanel a hofolotare siri't ag barhi jawk.. ALL THE BEST.
mrityunjoy bhagawati's picture

it is a nice news chanel. we can proude for this chanel as a assamese.
RAJU BARMAN's picture

Dipjyoti Borthakur's picture

Yesterday I saw New Times Assam. I am very happy that finally it has come in Dish Tv.
Pritom's picture

When will it be available for Airtel DTH subscriber?
hemen's picture

i love news time assam and i proudly see news time assam the truth news of assam

Amitabh Chakraborty's picture

So far I like the channel for its balancing act along with my paa, maa, wife and bro. And hope, tomworo there wont be any compulsion to change the face and colour!!!
Banajit's picture

Tata Sky't ketiya ahibo?
partha's picture

Chanel tu val kintu airtel dth t ketiya ahiba.
biswajit haloi.'s picture

NEWS TIME ASSAM is my favorite channel i like there news and mus more.
Dwimasa Basumatary's picture

I like it very much for local news but when it w'll be shown by dish t.v.!
aminul islam. M. L. A. Dhing's picture

no channel in assam works with impartial view paying equel treatment to all the communities living in assam. Will the new channel work for all the communities equally for the upliftment of all the section of the society disclosing the truth nakedly to drive away all the misconception of the people?
Dharma Das's picture

Aponak Tata Sky t ketiyakoi log pam, jonabo dei
Anup Tamaria's picture

I request to plz make it available in all DTH service like Tata sky, airtel, Reliance, videocon,
preety dugar's picture

its pleasant watching news time assam being living in kolkata i m aware of my state what's going on there
Aminul Islam's picture

I suggest the authority of News Time Assam to work with a view to promote communal harmony, not to create communal (anti-muslim) environment like other channels.
Mrs. Fateha Begum.'s picture

I like it very much.And I want to job in news time Assam. is it possible, can i do part time job here ? I am B.A., N.T.T. please reply me.


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