Skip to content Skip to navigation

GIZ report showing impact of Covid-19 on women-led businesses

By AT News |

The Covid-19 crisis in India has posed severe challenges to small and growing businesses in the country, widening the pre-existing gender gaps and diminishing considerable developments achieved within the women entrepreneurship ecosystem in the past decades.

In a bid to shed light on the unique and disproportionate impact of the pandemic on women-led businesses, GIZ has recently come out with a detailed report. The report titled “Women Entrepreneurs’ Resilience in Times of Covid-19” was based on GIZ’s Project Her&Now.  The Her&Now project is implemented by GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and  the Ministry of Skill Development and Entrepreneurship (MSDE), Government of India.

The findings of the report will be based on a study conducted in December 2020. The data will be collated based on interviews of 211 women entrepreneurs operating across a diverse field of sectors.

Speaking about the report, Project Head Ullas Marar says says, “Given that the pandemic is far from being over and there are high possibilities we may have to tackle a third wave and subsequent waves in the near future, it has become imperative to understand the ways in which women-led enterprises (as well as the women entrepreneurs themselves) responded to the pandemic when it began, because we believe a lot of lessons and learnings lie there."

"Keeping that in mind, we have prepared, and are now glad to release the report -- “Women Entrepreneurs’ Resilience in Times of Covid-19” – which we believe will be of great help for the key stakeholders in deriving best practices, learnings and opportunities for the wider ecosystem of women entrepreneurship in India", he added.

The report comprises three main sections: 

Impact of Covid-19 on women entrepreneurs: This section reveals that for most of the women entrepreneurs, their customer demand was being most affected in the aftermath of the pandemic, followed by issues relating to working capital and operational processes. Several entrepreneurs also struggled with accessing the marketplace, retaining employees and receiving supplies in time. A smaller share of the respondents experienced negative impacts relating to inventory.

Responsive measures by women entrepreneurs: This section highlights the key measures that women entrepreneurs took to counter operational disruptions, such as: efforts to market digitally, diversifying distribution channels, adjusting the product/service offering, re-adapting operations or revising the financial model, investing in business development, optimizing the supply chain, revising the pricing strategies, among others. By using either a few or most of these measures, many among the interviewed entrepreneurs were able to turn the Covid-19 induced challenges within their business environment into opportunities, reveals the report.

Conclusion: This section contains six important conclusions that can be drawn from the findings of the report and attempts to outline the optimal way forward for the women’s entrepreneurship ecosystem in India. 

  • 15556 reads

Add new comment

Other Contents by Author

Awareness Programme on Mental Health and Drug Abuse Held at Panbazar H.S. School, Guwahati

On 28th August 2025, Panbazar Higher Secondary School in Guwahati hosted an impactful Awareness Programme focused on mental health and drug abuse among teenage children. The event saw active participation from 60 students of Classes VI to XII, 11 school teachers, and a delegation of 15 Rotarians, demonstrating strong community collaboration. The session was led by expert resource persons Mr. Birendra Kr. Boxla and Mr. Richard Johnson Claridge from Snehalaya and Sita Centre, who addressed critical issues such as mental health challenges, peer pressure, and substance abuse dangers. They emphasized the importance of early intervention, open dialogue, and robust community support to help...

Five Years, 36,800 Crashes: Assam’s Roads Tell a Grim Story

A new report by the Ministry of Road Transport and Highways has laid bare a disturbing picture of road safety in Assam. In the past five years alone, the state witnessed over 36,800 accidents and the loss of more than 15,000 lives—a toll higher than in any other North-eastern state. The year-wise data shows little sign of relief. In 2019, Assam recorded 8,350 mishaps with 3,208 deaths. Though the pandemic year 2020 saw fewer vehicles on the road, it still registered 6,595 crashes and 2,629 fatalities. The following years saw the numbers climb back, and by 2023, the state reached 7,421 accidents and 3,296 deaths, marking a 10% jump in fatalities compared to 2022. Officials say...

Naga Agitation Intensifies on Assam-Nagaland Border, Farmers' Land and Livelihoods Under Threat

Sarupathar, August 31: The agitation by Naga groups along the Assam-Nagaland border has seen a sharp increase, severely disrupting the lives of local Assamese residents. The escalating unrest has been marked by repeated claims over Assam’s land by Naga factions, including demands for shares of farmers' crops and intimidation of villagers in border areas such as Uriamghat's Raja Pukhuri No. 1 village. The Naga groups assert that the land belonged to their forefathers and call for recognition of their rights, demanding contracts and taxes from Assamese farmers cultivating the disputed land. Following eviction drives by the Assam government to reclaim encroached lands, Naga activists have...

Violent Protest at Rajiv Bhawan in Guwahati as BJP Workers Target Congress Office

A fierce political confrontation unfolded at Rajiv Bhawan, the Congress headquarters in Guwahati, as a large group of Bharatiya Janata Party (BJP) leaders, workers, and supporters staged a provocative protest, allegedly targeting Congress leaders and their banners with violence. The incident marks a significant escalation in political tensions between Assam’s main rival parties ahead of the 2026 elections. BJP agitators broke barricades set up by police and tore down Congress banners and posters displayed outside Rajiv Bhawan. The banners included images of key Congress figures such as state Congress president Gaurav Gogoi, opposition leader Debabrata Saikia, and Assam Pradesh Mahila...

Gauhati Medical College in Fresh Controversy Over Alleged Baby Swap Case

Guwahati: The Gauhati Medical College and Hospital (GMCH) has once again landed in controversy, this time over allegations of a newborn baby being swapped. The family of Priyanka Sharma, a woman from Dhupdhara in Goalpara district, has accused hospital staff of replacing their healthy baby with another infant. According to the family, Priyanka was advised a cesarean delivery but ultimately gave birth through normal delivery. After the birth, the family claimed they saw the baby, who appeared healthy. However, soon after, neither the mother nor other relatives were allowed to see the newborn. When the family inquired, doctors assured them that the child was in good health. Shock came...

1875, Not 1933: Mizoram Reasserts Border Claim

Mizoram has reaffirmed its stand on the 1875 notification as the only legitimate boundary with Assam, rejecting the 1933 Survey of India map cited by Assam. Home Minister K. Sapdanga told the Assembly that the colonial-era demarcation, drawn after consultation with local chiefs, remains binding. Talks between the two states have stretched across decades, with the last round held in Guwahati in April. The next meeting is to take place in Aizawl, though no date has been fixed. Mizoram has set up a study team to compile archival records to back its claim. On the ground, tensions persist. In mid-August, Mizoram villagers accused Assam officials of damaging nearly 300 rubber plants in...

Assam, Arunachal Officials Meet to Strengthen Border Management

In a bid to ease tensions along the Assam–Arunachal boundary, senior officials from both states held a joint meeting at Narayanpur in Assam’s Lakhimpur district on Thursday, adopting a series of measures to improve coordination and maintain peace. The meeting was attended by officials from Assam’s Lakhimpur and Biswanath districts and Arunachal’s Papum Pare district. Both sides agreed to stop all new construction and encroachment until the final demarcation of the interstate boundary is completed. To ensure smoother communication, the states will appoint nodal officers as official points of contact, while a dedicated WhatsApp group will be created to allow quick information-sharing among...

Assam Among Bottom Five States in Health, Education and Economy

Assam has been ranked among the bottom five states of the country in crucial development indicators including health, education and economic growth, according to a fresh NITI Aayog assessment. The report placed Assam 26th in health and well-being, 25th in education, and 23rd in economic development. On gender equality and zero hunger, the state was positioned at 25th and 22nd respectively. The poor performance has raised concern over the state’s planning and budgetary priorities, despite official claims of inclusive growth. Experts have pointed out that school enrolment, institutional health services and poverty reduction continue to remain below the national average. NITI Aayog’s...

Rotary Club of Guwahati and NERAMAC Distribute Saplings, Launch Tree Plantation Drive

Guwahati, August 23: The Rotary Club of Guwahati, in collaboration with the North Eastern Regional Agricultural Marketing Corporation Ltd. (NERAMAC), organized a major plantation and sapling distribution initiative this week. On Tuesday, August 21, a total of 3,000 medicinal and fruit-bearing saplings were distributed among local villagers of Bijoynagar and adjoining areas at the premises of 28 Nahira Primary School and Kongdang Primary School. The program witnessed enthusiastic participation from villagers, teachers, Rotarians, and NERAMAC officials. Continuing the green initiative, a tree plantation drive was also conducted on Friday, August 22, at the NERAMAC office premises...

PEC Condemns Misuse of PRESS Emblem and Ongoing Journalist Killings

The Press Emblem Campaign (PEC), a global media safety and rights organization, has strongly condemned the misuse of the “PRESS” symbol by armed combatants in conflict zones such as Syria and Gaza. The PEC expressed deep concern over incidents where individuals posing as journalists have used the emblem as a shield for violent activities. In southern Syria, Islamist fighters were seen wearing jackets marked “PRESS” while vandalizing a Druze household in Suwayda, as shown in a widely circulated video on social media. While PEC cannot independently verify the authenticity of the video, it emphasizes that under no circumstances should the press emblem be used as cover for armed combatants...