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The tourism boom

The tourism sector of Assam is a boom waiting to happen. Picturesque landscape, cultural heritage, historical monuments and artifacts all are in abundance here albeit in various stages of neglect. A little effort on the part of the government and people can turn the state into a tourist hub.

Many steps are in the pipeline to give the all important push to the fledging tourism industry of the state. One such project jointly funded by the state government and the Centre promises to give a new lease of lie to the neglected Ahom era monuments in Siva sagar district, a project which was initiated by Hemoprava Saikia the chairperson of the Assam Tourism Development Corporation. The budget of the project is estimated at Rs 5 crore of which the centre will pay Rs 3.7 and the rest 1.3 will be payed by the state.

Another project that aims to lure the Thai tourists is banking on the Tai-Ahom link. It was in the year 1228 when King Sukafa leading a band of followers settled in Assam and today almost nine hundred years later his community the Tai – Ahom is being promoted as a tourist mascot. However the lack of a regular air connectivity is a major snag in this area. A weekly flight is not enough at least one daily flight from a major city of the Northeast to Bangkok is essential to give a right impetus to the tourism sector.

Moreover, Assam and the northeast is all set to get its first ever five star hotel. A joint venture agreement signed between the Dharampal Satyapal (DS) Group and Guwahati Municipal Development Authority(GMDA) was signed by the director of DS group PK Gupta and AK Bhutani of GDD. According to the memorandum of agreement the DS Group will invest Rs 100 crore and develop the hotel on a 27 bigha plot at Gotanagar along National Highway 37.

FINER and NEC are also promoting NE in the international level. The North East Council has launched a scheme for promotion of tourism in the region by developing infrastructure, holding of festivals and fairs, tourist circuit development etc. tea tourism is also being tapped to promote tourist inflow in the state.

Guwahati too is not lagging behind in the race to lure tourists. Sixteen heritage sites in te city will soon dazzle with festive lights if Dispur’s proposal of giving a facelift to the city comes through. The tourism department has prepared a concept paper to develop these sites which include Basistha Ashram, Gandhi Mandap, Saraighat park, Lachit park, Ulubari mazar etc.

In a few years we can expect that Assam and the Northeast will feature in the itinerary of world tourists as hot tourist destinations.
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Rituparna Goswami Pande's picture

Journalist, writer


jaay's picture

Looks like a ray of hope is just smiling out of gloomy clouds, Assam is waiting to be explored. No place in itself so versatile, that it may sell itself especially to the tourists, who have no dearth of options in the entire world. Tourist wants a place that have some unique values, a place they can go back and boast ‘I was in that place, have you been there?” Isn’t it amazing that a State like Assam is still waiting for a 5 star? Better late than never, all I can say, but all things come along with a price tag and responsibility. People have to be in the right mindset for tourists, they should feel warm welcome, the moment they step in the land and all this is reflected in the eyes and body language of local population. I am sure tourism will bring in much needed geographical awareness in the world, the employment and the revenue which can be used for the betterment of local population. As usual there is lot of optimism in the article, let’s hope your words come true, and keep us posted.

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