Skip to content Skip to navigation

Assam’s pineapple in Dubai

Guwahati: In a major boost towards harnessing the export potential of naturally grown fresh pineapples in the North-Eastern (NE) states, APEDA today organised an in-store export promotion programme in Dubai, United Arab Emirates (UAE) to promote Assam’s pineapples, which is considered the sweetest in the world, among consumers for wider acceptance in countries.

The ‘in-store promotion show’ of pineapples from Assam, which was organised in association with Dubai’s largest supermarket group Lulu Group, is part of APEDA’s strategy to promote locally produced agricultural products to the international markets.

Speaking to The Echo of India, Sunita Rai, Asstt General Manager and Regional Head, APEDA North East Region said: 'Organic certified pineapples are directly sourced from the farmers of Assam and showcased at the Lulu hypermarket in Dubai with the assistance of APEDA. The showcased pineapples are procured from Hmarkhawlien village under Lakhipur sub-division in Cachar district, Assam. At the in-store export promotion show, consumers were offered Assam pineapple to taste the sweetness of the fruit.'

Speaking on the occasion, APEDA chairman Dr. M. Angamuthu IAS stressed on promoting processed form of value-added pineapple from north-eastern states to sustain in the global export market for a longer time period. "We need to focus on promoting pineapple sourced from farmers in processed form in the Gulf countries in collaboration with private entities including Lulu Group. It will help farmers in better price realisation of their produce,” Angamuthu said, adding that 10-15 aggregators should be identified for expediting hassle-free exports from North Eastern states.
The NE region is geopolitically important as it shares international boundaries with China, Bhutan, Myanmar, Nepal and Bangladesh, making the NER a potential hub for the export of agricultural produce to neighbouring countries as well as other foreign destinations.

Notably, Assam’s pineapple is one of the most important tropical fruits grown in the Northeastern Region (NER) and the fibre-rich fruit is cultivated in almost all the region.With a production of 338.98 Metric Tonne in 2020-21, Assam ranks second in pineapple production having a share of 18.75 per cent in total production in India. The top ten importing countries of Indian pineapples are UAE, Nepal, Qatar, Maldives, USA, Bhutan, Belgium, Iran, Bahrain and Oman. A quantity of 7665.42 MT of pineapples valued at USD 4.45 million was exported in the year 2021-22.

Prior to Assam making a debut in pineapple export to Dubai in 2019, Tripura was the first North Eastern state to export its ‘queen’ variety of pineapple to Dubai and Doha in 2018. Tripura’s pineapple was also exported to Bangladesh in 2020. With the intervention of APEDA, there has been a significant increase in the export of agricultural produce from NE states like Assam, Nagaland, Manipur, Mizoram, Tripura, Arunachal Pradesh, Sikkim and Meghalaya in the last few years.

The NE region witnessed a 85.34 percent growth in the export of agricultural products in the last six years as it increased from USD 2.52 million in 2016-17 to USD 17.2 million in 2021-22. The major destination of export has been Bangladesh, Bhutan, the Middle East, the UK and Europe. In the last three years, APEDA organised 136 capacity building programmes on export awareness across different parts of NER. The highest, 62 capacity building programmes were held in NER in 2019-20, while 21 in 2020-21 and 53 such programmes were organised by APEDA in the year 2021-22. Apart from capacity building initiatives, APEDA facilitated 22 International Buyer-Seller Meets as well as trade fairs in NER in the last three years.

APEDA also organised a conference on the Export Potential of Natural, Organic and Geographical Indications (GI) Agro Products in Guwahati on June 24, 2022 to tap the abundant export potential of organic agricultural products from Assam and neighbouring states of NER. APEDA aims to create a platform in Assam for exporters to get products directly from the producer group and the processors. The platform will link producers and processors of Assam with exporters from other parts of the country that would expand the base of export pockets in the North-Eastern states, including Assam, and increase employment opportunities among the people of the state.

Add new comment

Random Stories

Kati Bihu celebrated

19 Oct 2019 - 7:12am | AT Kokrajhar Bureau
KOKRAJHAR: Along with rest of the state, the Kati Bihu (Kati Bwisagu) was celebrated in Kokrajhar on Friday with traditional phenomenon at the paddy fields in the district.

Lightening in Goalpara: 3 killed

2 Oct 2012 - 3:51am | editor
Three persons were killed by lightning and two others seriously injured in Goalpara district on Monday.Two of them hail from a family when the five persons were inside a house at Nolanga Reserve when...

Noted educationist, journalist Thaneswar Hazarika passes away

10 May 2011 - 4:47pm | AT News
Thaneswar Hazarika, of the Bokakhat Town and the local correspondent of The Sentinel newspaper died on Saturday at his residence following prolonged illness. Born in Majuli, Hazarika was 64 at...

Athletic Championship concluded at Nagaon

5 May 2008 - 1:30am | editor
Winners of various categories seen with their trophies along with Forest Minister of Assam Rockybul Hussain at the concluding day of the 34th Junior Assam Inter District Athletic Championship 2008 (...

Other Contents by Author

Sitting MLA from Dispur Akon Bora secures berth in the cabinet as a cabinet minister today. Mr. Bora was sworn in as a Cabinet Minister in the Assam Government by the Governor Assam of the sate S C Mathur at Raj Bhawan, Guwahati. Cabinet collegues and Chief Minister Tarun Gogoi were present at the swearing in ceremony.
Delivering the Harendra Nath Barua memorial lecture on the occasion of the 21st death anniversary of the stalwart, Dr D Borah the speaker of the event said that as Assamese nationalism was founded on language, people of all faith, language and race have become a part of this nationalism. Dr Dhrubajyoti Borah, Suprintendant, Jorhat Medical College and a renown academician also an acclaimed writer asserted that the root of Assamese nationalism was language on which the sentiments of the people has survived and flourished.H N Baruah Memorial Trust organized the lecture at Kumar Bhaskar Natya Mandir, Uzan Bazar Nationalism cannot be seen in lines of religion and mother tongue alone if so...
In a tie-breaker shoot out Assam State Electrical Board (ASEB) beat Jewel Star 5-4 after the match got drawn in the stipulated 90 minutes and became Champion of the 1st Airtel GTC Soccer Challenge Trophy here at Judges Field, Guwahati. Moni Kanta Brahma the captain of the ASEB scored at the 26th minute of the 1st half while Centre half of Jewel Star team Subasish Nayak leveled the score at the 39th minute of 2nd half. Organised by Guwahati Town Club the 2nd oldest club of the nation after Mohan Bagan to mark its centenary celebrations in association with Airtel.Chief Minister of Assam Tarun Gogoi presented the Champion Trophy with a cash award of Rs. 50,001 and MP Biswajit Daimary gave...
A mass signature campaign for support of Gorkhaland in West Bengal has been started off by Sahitya Akademi awardee Prof. Lil bahadur Chetri signing in the flex of map of Gorkhaland at All Assam Gorkha Students' Union (AAGSU) office, Guwahati. Activists of various Gorkha organizations of Assam were present at the event. "The demand for formation of Gorkhaland comprising Darjeeling, Siliguri, Dooars and Terai region is the result of step son treatment by the Indian administration to the real Son of Soil", said D. B. Limbu, President AAGSU while addressing media persons. Bikash Rai, convenor of the campaign said that they have received overwhelming support from 11 states toured so...
Since 11th century in Assam silk weaving is one of the largest, oldest and finest industries as weaving always has been an integral part of lives of Assamese society. Its a taboo in those primary criteria for a young girl to get married is her ability and skill in weaving. For many families across the state it is the source of income. Presently Assam silk industry is in the dock with 17.2 lakhs weavers producing only 160 million mtrs of silk against the demand of 370 million mtrs. Insufficient marketing link outside the state and poor management have retarded the economic growth of the industry. Innovation designs coped in International market's demand being insufficient has posed a threat...
Jewel Star has became champion in the Rajiv Gandhi Memorial Football Tournament defeating Star Sporting by 6-5 goals in a tie-breaker in the final played at the SAI ground, Guwahati on August 20.Both teams scored two goals each and in the penalty shoot-out Jewel Star scored four against Star Sporting three. During the stipulated 90 minutes Pankaj Rajkonwar and Anil Barman struck for the losing team while Sujit Singh and John Daimmary were the scorer for the winning team.Sujit Singh was adjudged best player while Amit Saha Roy (both from Jewel Star) received the best goal keeper award. Guwahati SAI team got the fair play trophy. The winning team received Rs 20,000 while the runners up team...
North East Cancer Hospital and Research Institute (NCHRI) was formally inaugurated today by prominent social worker, freedom fighter and Padmashree Hem Bharali at a glittering function held at its premises at Americog, Jorabat, near Guwahati.Talking to selected media representatives Dr. M N Baruah, Managing Director of NCHRI informed that the hospital is erected at the cost of 30 crores with international-quality facilities. The cost effective treatment is prior motto of the hospital. Two BPL (Below Poverty Line) patients will be treated absolutely free of cost every month.The 100 bedded cancer hospital is first of its kind in the entire North East with all modern updated facilities said...
16th Bhasa Divas was observed in different parts of Assam on August 20, the day of incorporation of the Nepali language into the 8th schedule of Constitution of India in the year 1992, organised by All Assam Gorkha Students' Union (AAGSU). The central programme of Bhasa Divas celebration was held in Chumangata in Baska district of BTAD.AAGSU leaders recalled the contributions of all who fought for the recognition of the Nepali language. Addressing as the Chief Guest AAGSU President Dil Bahadur Limboo rather speaking on the Nepali language caught the attention of the people speaking on the deportation of Bangladeshi and illegal migrants issue. AAGSU is in favour of recognition and...
The 21st National Photo Contest organised by by Kreative Klickers has been announced with the theme "Life and Environment". Entries are open to all, throughout India. Details can be obtained from the website: www.photodivision.gov.in. Photographers across the have been invited to participate in the contest. 13 photographs from digital colour and conventional black and white sections respectively will be awarded 1st (Rs.25000/-), 2nd (Rs.15,000/-), 3rd (Rs.10,000/-). 10 commendations (Rs.5000/- each) along with citations will also be awarded.
Devotees in Guwahati celebrated the "Jhulan Puja" marking the day Lord Krishna was put on a cot after his birth in last Jamnastami. On this day baby Lord Krishna becomes 13 month old and he is put on the cot for the 1st time. The week long festival ended today on Bhadra purnima coinciding with Rakshabandhan. Statue of Lord Krishna is put on a cot and moved to and fro singing lullaby.The main attraction in Guwahati was the Radha Krishna Nepali Mandir Paltan Bazar in the heart of the city where devotees thronged the temple premises. The festival and puja that began on 13th August 2008 witnessed several hundreds devotees in batches mostly in the morning and evening. Ruplal Sharma Gen...