Skip to content Skip to navigation

Event by Heeya Heritage World unveils prospects of Assam’s organic fabrics

A hugely successful event, Celebrating Eri-Muga & Folk Culture—Assam’s Pride and Passion-Season 2 was organized in Guwahati recently showcasing wide range of trendy Eri and Muga creations keeping in mind the growing market for organic fabrics. Heeya Heritage World-- an NGO— founded to protect and propagate resources of the region like the endemic Muga and also the rights of the indigenous people associated with the Eri-Muga industry has been embarking on its journey for promotion of the organic fabrics. The members of group led by Mitali Boruah Bora, Mubina Ahtar and Jyoti Doley with collaboration from leading citizens and conservationists, have taken up the cause of indigenous weavers, more particularly women, to help in getting a market.

Apart from models walking down the ramp in trendy Eri and Muga creations, the signature event has become a much needed platform to discuss the threats and prospects attached to Assam’s handloom industry as well as a destination for the state’s tradition and culture.

The glittering event hosted by Debajyoti in Novotel in the city displayed various collections by four leading fashion designers from Assam along with performances of ethnic culture like Satriya and Bihu.

Designers Mitali Boruah Bora and Jyoti Doley have deep experience in creating range of traditional Eri and Muga dresses with contemporary look and natural dyes that not only caters to the young generation but appeal to a market outside the state and overseas. They were supported by two much-talented designers from the field Maloti Kropi and Pushpanjali Dutta. The event partnered by the Directorate of Cultural Affairs, Assam, saw some breathtaking beautiful performances by renowned choreographer Uday Shanker and Rakesh Raj Boro in Satriya, Bihu performances in different ethnicities led by Tanvi Sharma, a devotional flute recital by the new talent Dilip Heera followed by a composition “Northeast Trip” in guitar by Akash.

Two Muga growers— Ms Hiramoni Kumai of Gandhi Smarak Nidhi and Bol Bahadur Chetri were felicitated by the organizers for their relentless work in the conservation and propagation of Muga. Both hail from Dimoria in the Kamrup district of Assam. Lauding their efforts, conservationist Mubina Akhtar  said –“ I have travelled length and breadth of the region  to study how extreme weather events have been destroying the silkworms that produce Assam’s famous golden silk. Silk production and weaving are intrinsically associated with indigenous culture of the Brahmaputra Valley. Climate change has posed serious threats to the livelihoods of indigenous people who are often highly reliant on the environment and natural resources. However, the plight of these people is often overlooked. Dying of this culture means livelihood of some millions--particularly women, youth, and indigenous communities—would be at stake in Assam. Heeya Heritage World’s objective is to make the voices of these vulnerable people heard to make a significant difference in policy decisions by bringing grassroots concerns to the notice of policymakers and help in actionable knowledge.”

The nationally-acclaimed actor Moloya Goswami led the lighting of the lamp ceremony along with danseuse Mehranjani Medhi, renowned journalists Pranay Bordoloi and Dileep Chandan, Director Handloom and Textiles Kabita Deka and . Lakhya Konwar, Member-Secretary Student and Youth Welfare who was the chief guest on the occasion hoped that the Chief Minister’s dream project –the Muga Mission would cater to the needs of the Muga growers of the State and help in rejuvenation of the sericulture sector.

Director, Cultural Affairs Bishnu Kamal Bora, Secretary Industries and Commerce Umananda Doley, Sunil Kumar Tandon CGM, SBI Nort East Circle and Dharmakanta Mili , Director , Sports and Youth Welfare also graced the occasion as guests of honour.  

Add new comment

Random Stories

5 killed in Palashbai accident

22 Feb 2013 - 10:57pm | AT News
At least five persons were killed when a the vehicle carrying them collided head on in a dumper Palashbari area in the outskirt of Guwahati on Friday.The shocking accident took place in the afternoon...

Thunderstorm unleashing terror

7 May 2015 - 10:11am | AT News
A huge thunderstorm unleashed no less reign of terror in many parts of the state leaving 3 people dead in Nagaon and Darrang districts on Thursday wee hours.Accompanied by heavy lightening, the...

Forest Minister's effiigy burnt

28 Feb 2009 - 3:39am | shariefzamanborah
The Sonari unit of Assam Jatiyatabadi Yuva Chatra Parishad (AJYCP) today burnt the effigy of State Forest Minister Rockybul Hussain in protest of brutally killing of a pragnent elephant and its tasks...

Healthy Life with Aroma Therapy

12 Jul 2007 - 10:48am | HemantaKalita
We use various perfumes to refresh our mind or to attract some one. It is an aroma, which give a refreshing sensation to you and others. You feel fresh and healthy. But nowadays aroma is not only...

Other Contents by Author

Guwahati. WWF-India Assam State Office organized an evening program at Dighali pukhuri park with a walkathon and a performance by WWF volunteers and Assam Earth Hour Influencer Arghadeep Baruah and his band, "Bottle Rockets India", who performed using solar lights and candles on March 25. In addition to these landmarks, the Hon’ble Governor of Assam, Shri Gulab Chand Kataria, issued a written message appealing to citizens to join in observing Earth Hour. Chief Minister Dr. Himanta Biswa Sarma also participated by working with candlelight at Janata Bhavan. The Education Department of Assam supported Earth Hour by advising schools to participate in the campaign. Historical monuments...
Earth Hour India, in collaboration with HSBC, BYCS India Foundation, EPAM, GCC, and Decathlon-Guwahati, will host a nationwide cycling event called "Pedal for the Planet" on March 25, 2023. The event aims to raise awareness about Earth Hour and promote a healthier, greener, and more sustainable lifestyle. The event will take place in 12 cities across India, including New Delhi, Mumbai, Chennai, and Kolkata, with the goal of creating the Biggest Hour for Earth. People of all ages are encouraged to participate and support the cause of Earth Hour. Dr. Bhairrvi Joshi of the BYCS India Foundation emphasized the importance of cycling as a solution to the urban challenges of physical, mental, and...
Assam-based ensemble Tunetellers has made history with the release of their latest Assamese song, "O' Mon". Composed of award-winning singer-songwriter Rupam Bhuyan, lyricist and poet Sasanka Samir, and music producer Jim Ankan Deka, Tunetellers has introduced a new concept called 'Kothare-Gannere Exondhya', which immerses audiences in poetry and music for a two-hour live musical event. "O' Mon" was recorded live outdoors using a 360° camera, making it the first of its kind in the history of Indian music. Produced by Pragyan Bezbaruah of Pocket Friendly Productions and shot by Music Malt Studios, the video was filmed on the private property of Aabeli Ghat in Tatimara village, Assam, next...
The Ministry of Ayush and the Ministry of Rural Development have signed a Memorandum of Understanding (MoU) to develop skilled manpower for the Ayush healthcare system. The agreement aims to enable rural youth to become a skilled workforce in the sector. In the first phase, the program will train 22,000 rural youths in FY2023-24, with a minimum placement guarantee of 70%. The signing ceremony was attended by Union Ministers Sarbananda Sonowal and Giriraj Singh. The program will provide rural youth with an opportunity to be trained in the National Skills Qualification Framework-aligned courses available on the National Qualification Register under the Deen Dayal Grameen Kaushalya Yojana (...
The Bharatiya Gorkha Parisangh (BGP) Assam State 2023-2026 Silver Jubilee Committee was sworn in on Sunday at the Moni Kumar Subba Bhawan in Guwahati, with 51 members elected to the committee. The committee is led by President Amar Adhikari from Guwahati, Working President Mohan Lal Sharma from Tinsukia, and Secretary General Nanda Kirati Dewan from Golaghat. In a congratulatory speech, chairman of Gorkha Development Council (GDC), Government of Assam, Prem Tamang appreciated the work of the Parisangh nationally and activities of Assam state. The first Extended Executive Meeting resolved to take up the issue of NRC blocked biometrics. According to Nanda Kirati Dewan, Secretary General,...
On 11th March 2023, the Indian Institute of Information Technology Guwahati (IIITG) hosted a literary panel discussion on the topic of "A fulfilling life - have a well-paying career, pursue a passion/hobby, contribute to the nation." The event was organized by the IIITG literary club KALRAV in collaboration with Wissen Monk, a leading literary startup from North-East India. The panel discussion aimed to explore the idea of leading a fulfilling life that balances one's career, passion, and contribution to the nation. The event was well attended by students of IIITG, who engaged in an interactive dialogue with the panel speakers. The panel speakers included  Bhargav Bharali, Co-...
Kaziranga Wildlife Society (KWS), the oldest conservation NGO of Northeast India, observed World Wildlife Day (WWD) in collaboration with Disputatio--the debating society of Handique Girls College, Guwahati at the college premises. This year’s WWD theme “Partnerships for Wildlife Conservation” emphasizes the need to bring together people with different level of experience and expertise to reverse the decline in wildlife populations. “It is through our collective conservation actions that can only make a difference in securing protection for the wildlife around us,” said Mubina Akhtar, secretary, KWS as she addressed the gathering. “Conservation is held by many as a task vested on...
Lekhika Sangstha Assam conferred the Monica Baruah Memorial Journalism Award, 2022 to independent journalist and environmentalist Mubina Akhtar in a solemn function held at the Asom Sahitya Sabha auditorium in Guwahati recently. Lekhika Sangstha, the biggest organization of women writers of Assam, instituted the award in memory of Monica Baruarh, a journalist who worked for All India Radio and the weekly—Asam Bani in the early 70s. The award was given away by Pranay Bordoloi, consulting editor, NK TV in the presence of a host of luminaries. Mubina Akhtar, a renowned conservationist and a veteran journalist, writes both in English and in the vernacular. In a career spanning over more than...
The Centre for Research and Advocacy (CRA), Manipur, in collaboration with the Affected Citizens of Teesta, Sikkim, Borok Peoples Human Rights Organization, Tripura, and Civil Society Women Organization, Meghalaya, organized a consultation on the protection of Indigenous Peoples' Land and Human Rights from 4th to 5th March 2023 in Imphal, Manipur. During the consultation, Mr. Jiten Yumnam, Secretary of CRA, Manipur, shared concerns about the increased targeting of the land, rivers, forests, and natural resources across North East India for dam building, energy projects, and extractive industries. These activities are being pursued without proper regard for indigenous peoples' rights and...
Jorhat: The North-East Affected Area Development Society (NEADS) has appointed Tirtha Prasad Saikia as its new Director. He will be replacing Girin Chetia, who founded and headed the organization since 2000. Tirtha Prasad Saikia, a former Joint Director of NEADS, was nominated and approved by the governing board with a rigorous selection process that was led by Girin Chetia and Jiban Ch. Gohain, the Governing Board Chairperson of NEADS on January 26, 2022. He brings with him extensive grassroots experience, visionary leadership, and a passion for community-based interventions. As the new Director, Tirtha has taken charge on February 5, 2023. NEADS welcomes him with open arms,...